Prada Rong Zhai
Design System, UX & UI, Campaign
For Prada, culture production is as important as image
production, and architecture has long been one of the key
ways it engages questions of community, culture, and
consumption.
With the aim of creating a new cultural center in Shanghai, Prada supported the six-year renovation of Rong Zhai, a historic early-twentieth-century mansion in one of the city’s landmarked districts.
My role in this project as designer to create a visual system for this campaign. And apply the system on different applications, for instance, letterhead, billboard, street flag, digital advertisements, invitation material, and interactive design for the digital exhibition guide.
2018
Creative Director: Michael Rock, Xin Jing, Sung Joong Kim
Project Manager: Nancy Hong, Gala Delmont-Benatar
Check Out Videos: Restoration, SHOW, Prints, Prada Rong Zhai Event
Project Manager: Nancy Hong, Gala Delmont-Benatar
Check Out Videos: Restoration, SHOW, Prints, Prada Rong Zhai Event
Related project: Roma 1950-1965